Official Adsense Tips for Bloggers
GoogleBlog just posted official tips for bloggers to maximize their revenues by better placement of adsense ads on blogs.
http://adsense.blogspot.com/2006/01/blogtimize.html
As its commonly understood among adsense users, the square/rectangle ads works best with blogs (between blog entries) and the ad links on top gives users a feel of menubar thus increasing CTR.
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MSN adCenter – early review
So I got this invitation for MSN adCenter to try out their new advertiser service which is in beta to start with. With this new program MSN is opening up the ads space available on MSN network sites (mainly MSN search pages) for advertisers to place their ads. With adCenter MSN is entering in direct competition with more established programs like Google Adwords and Yahoo Overture.
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Yahoo YPN Improvements by this spring
Yahoo YPN (program similar to Google AdSense) is planning to roll out major feature release this spring. This includes new features like direct deposits into the partners bank account (as of now Yahoo sends out checks through normal post), search box placement.
One of major update will be introduction of contextual match engine. Publishers have been complaining about lack of relevant ads from Yahoo YPN. Yahoo introduced category targeting but that doesn’t really address the contextual relevancy problem. As per common opinion the CTR of Yahoo YPN ads is low because of poor ads relevancy resulting into loss of revenues by publishers.
Yahoo also plans to expand YPN program to international publishers in spring. The YPN is so far available to only US publishers.
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