Reduce Adwords CPC Cost – Tips from Adwords Pro
September 18, 2006 · Filed Under Search Engine Marketing · Comment
I am wondering if this is common practice, but this has worked for me with great cost/value benifit.
Generally start with keyword bids with whatever value it takes to get keyword enabled and start getting traffic. Once ad starts getting good CTR and position around 1-4, reduce the keyword CPC (keeping it still enabled).
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