SEO Blog » PPC Advertising

Quality Based Pricing Introduced by YPN

Administrator — Tue, 05 Jun 2007 01:36:34 +0000

Finally, Yahoo Publisher Network launched what was most speculated, the smart pricing feature for Yahoo Publisher Network partners and Yahoo Search Marketing advertisers.

Here is the excerpt from launch email

In an ongoing effort to strengthen our Sponsored Search and Content Match marketplaces, Yahoo! will be introducing a new traffic quality feature called “quality-based pricing”. This feature is rolling out beginning today and we plan to continue to expand it over time.

Quality-based pricing will give us the ability to price traffic commensurate with the value that advertisers receive from each traffic source. We recognize that this approach may have an impact on how you operate your business, and as a valued Yahoo! publisher we wanted to let you know about this new feature, as you may notice fluctuations in your Yahoo! Publisher Network earnings.

Quality-based pricing reinforces our overall commitment to deliver long-term success for our distribution partners, a high-quality experience for users and high-value traffic to our advertisers. We are excited about this initiative, and plan to work closely with you as we roll out these features across our network.

Sincerely,

The Yahoo! Publisher Network Team

Quality Based Pricing | Yahoo Publisher Network | Smart Pricing

AzoogleAds 2 Coming Soon

Administrator — Wed, 16 Aug 2006 16:31:02 +0000

AzoogleAds is stepping up with their brand new interface soon. The new interface is much easier to navigate and user friendly.

Here are screenshots from the new interface tutorial, which looks totally revamped look and feel.

Google Adwords Ad Scheduling

Administrator — Mon, 19 Jun 2006 03:02:23 +0000

Google didn’t take much long to step up and implement ad scheduling. MSN Adcenter started with it and it was greatly received by advertisers.

Ad Scheduling provides flexibility to advertisers to specify when their ads should be shown (like people surf entertainment sites more than in morning or office hours). Advertisers also have control on which days of weeks their ads would be running.

Google Explains it in their adwords blog post: Introducing ad scheduling

Reserve that high paying ad

Administrator — Fri, 24 Feb 2006 02:47:15 +0000

Are you wondering about why the CPC you are receiving for AdSense is lower, even if your content is being served with high paying ads. There has been lot of talk and discussion about getting high paying ads. One most important point in this, one should know that Google serves top paying ads in order. So first ad on your page will always be carrying max CPC. Now if this ad is being shown on top header where users are least likely to click on it, you are wasting a chance to get max CPC.

So if you are showing ads all over content page without regard to Google heat map, you may be loosing lot of money just due to poor ad placement. Key point is to serve less ads which will have high chances of getting clicked and highest possible CPC.

Showing less ads also has a side benefit of increasing the competition among advertisers for top spots. If your page is showing 12 ads, those many advertisers will get chance to get their ads displayed at lower cost, but you have only 4 ad spots they have compete to get their ads on your pages.

Also, with less ads your site visitors would be less annoyed by the ads splattered over content pages.

MSN adCenter – early review

Administrator — Mon, 30 Jan 2006 02:48:56 +0000

So I got this invitation for MSN adCenter to try out their new advertiser service which is in beta to start with. With this new program MSN is opening up the ads space available on MSN network sites (mainly MSN search pages) for advertisers to place their ads. With adCenter MSN is entering in direct competition with more established programs like Google Adwords and Yahoo Overture.

In my experience the overall process of creating campaign and ads was simple (may be because I am used to adwords and overture) enough to be able create ads within few minutes. However comparing to Overture and AdWords there is no way to see the min bid required to get top ad position. There is other way around, advertiser has to specify a price and adCenter shows the estimated position, so this way I had to start with arbitrary high bid and then work it down till I was able to maintain the first estimated position, kinda tacky!

In research section (similar to overture bid selector and google keyword tool) it was surprising to see that for very competitive keywords adCenter was giving me first position for the bid of 0.05$, which was difficult to believe. Upon selecting the same bid and actually creating ads, I got position 7th. However adCenter has a cool side bar contained keyword research facility available which lists the number of times given keyword or key phrase was searched for last and current month. To get price/position estimates, user has to leave the order creation page to Research section (thus loosing the half entered order/campaign), I would say poor in terms of usability.

In adCenter, advertiser creates an ‘order’ for each campaign (one order contains one campaign). There could be any number of ads for any campaign (and so order). In the targeting section, adCenter offers three countries USA, France and Singapore.