Quality Based Pricing Introduced by YPN
Finally, Yahoo Publisher Network launched what was most speculated, the smart pricing feature for Yahoo Publisher Network partners and Yahoo Search Marketing advertisers.
Here is the excerpt from launch email
In an ongoing effort to strengthen our Sponsored Search and Content Match marketplaces, Yahoo! will be introducing a new traffic quality feature called “quality-based pricing”. This feature is rolling out beginning today and we plan to continue to expand it over time.
Quality-based pricing will give us the ability to price traffic commensurate with the value that advertisers receive from each traffic source. We recognize that this approach may have an impact on how you operate your business, and as a valued Yahoo! publisher we wanted to let you know about this new feature, as you may notice fluctuations in your Yahoo! Publisher Network earnings.
Quality-based pricing reinforces our overall commitment to deliver long-term success for our distribution partners, a high-quality experience for users and high-value traffic to our advertisers. We are excited about this initiative, and plan to work closely with you as we roll out these features across our network.
Sincerely,
The Yahoo! Publisher Network Team
Reduce Adwords CPC Cost - Tips from Adwords Pro
I am wondering if this is common practice, but this has worked for me with great cost/value benifit.
Generally start with keyword bids with whatever value it takes to get keyword enabled and start getting traffic. Once ad starts getting good CTR and position around 1-4, reduce the keyword CPC (keeping it still enabled).
Read more