SEO Blog » Search Engine Marketing

Search Engineering vs Social Marketing

Administrator — Mon, 30 Nov 2009 21:53:41 +0000

Lot has changed since rise of instant traffic generators like Digg, StumbledUpon came and then onwards Facebook/Twitter established as de-facto place for social marketing. With facebook/twitter came in the concept of Social Marketing and it really added whole new dimension to Internet Marketing. Marketers saw instant, huge ROI which smashed their wildest expectations. We saw incoming traffic from Facebook/Twitter reach heights beyond regular traffic from search engines.

However important factor which still keeps Search Engine Marketing in run is consistency. In a longer run your traffic from Search Engine will still be more than your one day wonder from Facebook/Twitter. So it still matters to be in top ten results on Google – marketers know this and as a result Google Adwords is raking in cash for Google even after Facebook use reached its peak.

Quality Based Pricing Introduced by YPN

Administrator — Tue, 05 Jun 2007 01:36:34 +0000

Finally, Yahoo Publisher Network launched what was most speculated, the smart pricing feature for Yahoo Publisher Network partners and Yahoo Search Marketing advertisers.

Here is the excerpt from launch email

In an ongoing effort to strengthen our Sponsored Search and Content Match marketplaces, Yahoo! will be introducing a new traffic quality feature called “quality-based pricing”. This feature is rolling out beginning today and we plan to continue to expand it over time.

Quality-based pricing will give us the ability to price traffic commensurate with the value that advertisers receive from each traffic source. We recognize that this approach may have an impact on how you operate your business, and as a valued Yahoo! publisher we wanted to let you know about this new feature, as you may notice fluctuations in your Yahoo! Publisher Network earnings.

Quality-based pricing reinforces our overall commitment to deliver long-term success for our distribution partners, a high-quality experience for users and high-value traffic to our advertisers. We are excited about this initiative, and plan to work closely with you as we roll out these features across our network.

Sincerely,

The Yahoo! Publisher Network Team

Quality Based Pricing | Yahoo Publisher Network | Smart Pricing

Reduce Adwords CPC Cost – Tips from Adwords Pro

Administrator — Mon, 18 Sep 2006 16:21:33 +0000

I am wondering if this is common practice, but this has worked for me with great cost/value benifit.

Generally start with keyword bids with whatever value it takes to get keyword enabled and start getting traffic. Once ad starts getting good CTR and position around 1-4, reduce the keyword CPC (keeping it still enabled).

This practice helped clients to reduce CPC significantly (50%) still maintaing decent ad position and CTR.

Few tips:

1. If you have good ad text and confident that you can maintain good CTR then ad position of 4-7 can still fetch good results, at cheaper cost than having ad at top position.

2. If you are getting top position for certain bid, one can try reducing the CPC even if it pushes your ad few positions below.