Search Engineering vs Social Marketing
Lot has changed since rise of instant traffic generators like Digg, StumbledUpon came and then onwards Facebook/Twitter established as de-facto place for social marketing. With facebook/twitter came in the concept of Social Marketing and it really added whole new dimension to Internet Marketing. Marketers saw instant, huge ROI which smashed their wildest expectations. We saw incoming traffic from Facebook/Twitter reach heights beyond regular traffic from search engines.
However important factor which still keeps Search Engine Marketing in run is consistency. In a longer run your traffic from Search Engine will still be more than your one day wonder from Facebook/Twitter. So it still matters to be in top ten results on Google – marketers know this and as a result Google Adwords is raking in cash for Google even after Facebook use reached its peak.
SEOMoz – your survey application is broken
I generally avoid taking any surveys and I should have really stuck to that, but somehow email from SEOMoz (or chance of winning iphone?) today convinced me to take their so called ‘SEO Industry Survey’. So what follows is complete waste of time – the survey has around 51 question and when I am through to 35th – SEOMoz survey application breaks apart and kept me showing ‘Recording your answer – please be patient’ message for more than 20 minutes now – effectively wasting all the time taken to reach upto 35 questions.
What the heck SEOMoz – I was hoping better from you.
Central Ads block for Mambo or Joomla
Central AdSense or YPN Block for Mambo and Joomla
Google heat map for ad placement gives highest weight to the ads placed in the center of page. Ads placed at center location on screen generates maximum CTR thus increasing the revenues.
A sample of application of such ads at the central location can be seen at www.healthdebitcard.com and www.skincarediary.com
Below is step by step instructions to create a new module position for ads placement at the center of screen.
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Launching Answers Forum
I am glad to announce launch of forum to this blog www.seodon.com/forum
If any of you have questions about Mambo/Joomla feel free to post them in, I will try to answer or point to right source.
The forum discussions cover (not exhaustive list)
Mambo/Joomla General Help
Adsense/YPN general Help (and use of it on various CMS softwares)
Search Engine Optimization
Wordpress
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What is search engine friendly URL in Mambo or Joomla
How to use search engine friendly URLs feature of mambo and joomla? Read on for step by step instructions to turn on the SEF URLs in mambo or joomla.
Mambo Joomla Blog Module
Often Blog component of mambo joomla is misunderstood. The blog component in mambo or joomla is nothig related to facility for users to write blogs.
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AdSense or Yahoo YPN on Joomla and Mambo
Joomla and Mambo are the coolest open source content management systems around now. Both of these systems comes with default component and module for banner management, however features provided by this component are very basic. The banner module shows the banners at the specific location configured from admin console. You can setup multiple banners and these banners (you can use it for AdSense or ypn ) are shown in rotation.
However with default banner module major deficiency is having more than one banner on the site. Its said that there is way to copy the banner module and be able to have more than one banner being displayed on site. Still its near impossible to specify particular AdSense or ypn ad at specific banner.
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Mambo and Joomla are best in SEO
I have personally tried various open source software available for CMS and/or web publishing including wordpress, mambo, joomla, phpbb (and other forums) and I have to conclude to myself that best SEO services are offered by Mambo and Joomla
However, one must note that Mambo and Joomla by default doesn’t have great SEO features, and it is not even enabled by default. The basic SEO feature in Mambo and Joomla just organizes the URL friendlier for search engine to gulp, but doesn’t give any keyword benefit from content. When default SEO is turned on in Mambo or Joomla, the URL of content page looks more like www.seodon.com/section/cat/id.
Link Exchange Benifits
Did you know that ‘link popularity’ has a major affect on where your website appears in search engine results? Put simply, the more sites that link to you, the higher your link popularity.
This is especially true if the linking site is similar in content to yours.
Advantages of having inbound links to your site:
Increase your targeted traffic via links from other websites
Improve your position in the Search Engines as your ‘link popularity’ increases
Increase your site’s Google PR – more people will be willing to link to you
Get your website in all the search engines quicker
Search Engine Spiders do the real work
Once site is submitted to search engines, its spiders (also known as crawlers) visit your site and crawls it. Crawling involves looking at the tags, text and following all the links it can find.
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