Google Blog Search
Everyone by now must have heard of Google Blog Search. Google released this tool at the hight of blog search wars ( remember technotri?) to specifically search into blogs. Today Google Blog Search proves to be another major source of traffic for most of blogs. Blog fans specifically use blog search to find what they are looking for.
So what you need to do to get into Google Blog Search?
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Reserve that high paying ad
Are you wondering about why the CPC you are receiving for AdSense is lower, even if your content is being served with high paying ads. There has been lot of talk and discussion about getting high paying ads. Read more
YPN Check Error – State Unknown
If you ever see ‘Check Error-Status Unknown’ in your YPN, DO NOT Panic. It simply means that Yahoo has sent out your check and its on your way.
This has been point of repeated discussion (and worry) in almost all forums related to YPN that I thought I will put it on my blog for once. Its not that Yahoo doesn’t know about this problem, but probably they are too busy fixing others that this one doesn’t take any priority.
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Official Adsense Tips for Bloggers
GoogleBlog just posted official tips for bloggers to maximize their revenues by better placement of adsense ads on blogs.
http://adsense.blogspot.com/2006/01/blogtimize.html
As its commonly understood among adsense users, the square/rectangle ads works best with blogs (between blog entries) and the ad links on top gives users a feel of menubar thus increasing CTR.
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MSN adCenter – early review
So I got this invitation for MSN adCenter to try out their new advertiser service which is in beta to start with. With this new program MSN is opening up the ads space available on MSN network sites (mainly MSN search pages) for advertisers to place their ads. With adCenter MSN is entering in direct competition with more established programs like Google Adwords and Yahoo Overture.
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Yahoo YPN Improvements by this spring
Yahoo YPN (program similar to Google AdSense) is planning to roll out major feature release this spring. This includes new features like direct deposits into the partners bank account (as of now Yahoo sends out checks through normal post), search box placement.
One of major update will be introduction of contextual match engine. Publishers have been complaining about lack of relevant ads from Yahoo YPN. Yahoo introduced category targeting but that doesn’t really address the contextual relevancy problem. As per common opinion the CTR of Yahoo YPN ads is low because of poor ads relevancy resulting into loss of revenues by publishers.
Yahoo also plans to expand YPN program to international publishers in spring. The YPN is so far available to only US publishers.
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Central Ads block for Mambo or Joomla
Central AdSense or YPN Block for Mambo and Joomla
Google heat map for ad placement gives highest weight to the ads placed in the center of page. Ads placed at center location on screen generates maximum CTR thus increasing the revenues.
A sample of application of such ads at the central location can be seen at www.healthdebitcard.com and www.skincarediary.com
Below is step by step instructions to create a new module position for ads placement at the center of screen.
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Yahoo YPN Adlinks – trick
Simulating Yahoo YPN ad link units similar to AdSense ad-links
A simple trick with ad colors can be used to simulate the AdSense ad links in Yahoo YPN program. If your site has ad space fitting for adlink type ads, this can be very useful. Here is the example
YPN adlinks can be achieved by tweaking the color of ad elements, i.e. set the ad text and URL colors same as your ad background color. This way only ad URL will be visible giving look like adlinks. You can choose to show URL title or actual URL.
Note that this is workaround to get the effect of adlinks unit. Yahoo doesn’t have adlinks as ad type. The ad unit will still take the complete space and users will see empty space, but with proper ad placement it can be tackled.
Disclaimer: By using this technique, all liability of any kind of consequences lies upon you. If in question about usage, ask Yahoo Publisher Network support before using. This site takes no responsibility.
Discuss this further in forums
Launching Answers Forum
I am glad to announce launch of forum to this blog www.seodon.com/forum
If any of you have questions about Mambo/Joomla feel free to post them in, I will try to answer or point to right source.
The forum discussions cover (not exhaustive list)
Mambo/Joomla General Help
Adsense/YPN general Help (and use of it on various CMS softwares)
Search Engine Optimization
Wordpress
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What is search engine friendly URL in Mambo or Joomla
How to use search engine friendly URLs feature of mambo and joomla? Read on for step by step instructions to turn on the SEF URLs in mambo or joomla.