Yahoo YPN Improvements by this spring
Yahoo YPN (program similar to Google AdSense) is planning to roll out major feature release this spring. This includes new features like direct deposits into the partners bank account (as of now Yahoo sends out checks through normal post), search box placement.
One of major update will be introduction of contextual match engine. Publishers have been complaining about lack of relevant ads from Yahoo YPN. Yahoo introduced category targeting but that doesn’t really address the contextual relevancy problem. As per common opinion the CTR of Yahoo YPN ads is low because of poor ads relevancy resulting into loss of revenues by publishers.
Yahoo also plans to expand YPN program to international publishers in spring. The YPN is so far available to only US publishers.
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Central Ads block for Mambo or Joomla
Central AdSense or YPN Block for Mambo and Joomla
Google heat map for ad placement gives highest weight to the ads placed in the center of page. Ads placed at center location on screen generates maximum CTR thus increasing the revenues.
A sample of application of such ads at the central location can be seen at www.healthdebitcard.com and www.skincarediary.com
Below is step by step instructions to create a new module position for ads placement at the center of screen.
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Yahoo YPN Adlinks - trick
Simulating Yahoo YPN ad link units similar to AdSense ad-links
A simple trick with ad colors can be used to simulate the AdSense ad links in Yahoo YPN program. If your site has ad space fitting for adlink type ads, this can be very useful. Here is the example
YPN adlinks can be achieved by tweaking the color of ad elements, i.e. set the ad text and URL colors same as your ad background color. This way only ad URL will be visible giving look like adlinks. You can choose to show URL title or actual URL.
Note that this is workaround to get the effect of adlinks unit. Yahoo doesn’t have adlinks as ad type. The ad unit will still take the complete space and users will see empty space, but with proper ad placement it can be tackled.
Disclaimer: By using this technique, all liability of any kind of consequences lies upon you. If in question about usage, ask Yahoo Publisher Network support before using. This site takes no responsibility.
Discuss this further in forums
Launching Answers Forum
I am glad to announce launch of forum to this blog www.seodon.com/forum
If any of you have questions about Mambo/Joomla feel free to post them in, I will try to answer or point to right source.
The forum discussions cover (not exhaustive list)
Mambo/Joomla General Help
Adsense/YPN general Help (and use of it on various CMS softwares)
Search Engine Optimization
Wordpress
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What is search engine friendly URL in Mambo or Joomla
How to use search engine friendly URLs feature of mambo and joomla? Read on for step by step instructions to turn on the SEF URLs in mambo or joomla.
Mambo Joomla Blog Module
Often Blog component of mambo joomla is misunderstood. The blog component in mambo or joomla is nothig related to facility for users to write blogs.
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AdSense or Yahoo YPN on Joomla and Mambo
Joomla and Mambo are the coolest open source content management systems around now. Both of these systems comes with default component and module for banner management, however features provided by this component are very basic. The banner module shows the banners at the specific location configured from admin console. You can setup multiple banners and these banners (you can use it for AdSense or ypn ) are shown in rotation.
However with default banner module major deficiency is having more than one banner on the site. Its said that there is way to copy the banner module and be able to have more than one banner being displayed on site. Still its near impossible to specify particular AdSense or ypn ad at specific banner.
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Yahoo YPN revenue sharing
Yahoo YPN is just like google adsense and right now is in beta version as yahoo is testing out its services.
What is most striking factor in beta is payouts, Yahoo YPN pays upto 200% more than adsense. With smart pricing in effect google adsense earnings for most publishers must have sinked to bottom earning them next to nothing.
One biggest disappointment for broader publisher community is that Yahoo YPN is in beta and is available to only few people and that too only in USA. So most of world publisher crowd is kept away from this high paying program as of now.
However, there is one solutions. YPN revenue sharing.
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Mambo and Joomla are best in SEO
I have personally tried various open source software available for CMS and/or web publishing including wordpress, mambo, joomla, phpbb (and other forums) and I have to conclude to myself that best SEO services are offered by Mambo and Joomla
However, one must note that Mambo and Joomla by default doesn’t have great SEO features, and it is not even enabled by default. The basic SEO feature in Mambo and Joomla just organizes the URL friendlier for search engine to gulp, but doesn’t give any keyword benefit from content. When default SEO is turned on in Mambo or Joomla, the URL of content page looks more like www.seodon.com/section/cat/id.
Link Exchange Benifits
Did you know that ‘link popularity’ has a major affect on where your website appears in search engine results? Put simply, the more sites that link to you, the higher your link popularity.
This is especially true if the linking site is similar in content to yours.
Advantages of having inbound links to your site:
Increase your targeted traffic via links from other websites
Improve your position in the Search Engines as your ‘link popularity’ increases
Increase your site’s Google PR - more people will be willing to link to you
Get your website in all the search engines quicker