Reduce Adwords CPC Cost – Tips from Adwords Pro
I am wondering if this is common practice, but this has worked for me with great cost/value benifit.
Generally start with keyword bids with whatever value it takes to get keyword enabled and start getting traffic. Once ad starts getting good CTR and position around 1-4, reduce the keyword CPC (keeping it still enabled).
This practice helped clients to reduce CPC significantly (50%) still maintaing decent ad position and CTR.
Few tips:
1. If you have good ad text and confident that you can maintain good CTR then ad position of 4-7 can still fetch good results, at cheaper cost than having ad at top position.
2. If you are getting top position for certain bid, one can try reducing the CPC even if it pushes your ad few positions below.
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